Trusted Choice & CAP

  • National marketing brand created exclusively for Big "I" members to help consumers understand the value that an independent agent offers
  • This is a brand that is designed to highlight the strengths of independent agents - choice, customization and advocacy

Membership in Trusted Choice® is included with your NHAIA membership! 

This Includes

  • Licensed use of the consumer tested logo and Pledge of Performance
  • Exposure through national advertising and public relations campaigns
  • Customizable advertising materials
  • Inclusion on the online Agency Locator, so that consumers can find your agency when visiting
  • Informative consumer articles that can be used in agency newsletters, websites, social media or mailing
  • Customizable press release templates which help garner local press coverage for your agency
  • Syndicated content feed (RSS) for your website or blog
  • Support from many Trusted Choice® industry partners
  • Marketing Reimbursement Program - receive up to $500 for co-branding with Trusted Choice®  
  • is where consumers find independent agents
  • enables a “one-stop-shop” online insurance shopping experience
  • Consumers receive multiple, real-time personal lines rate quotes from a number of insurance companies and can then connect with a local independent agent for ongoing service
  • is operated by Consumer Agent Portal (CAP)

  • Consumer Agent Portal (CAP) - created through an alliance of the IIABA, Trusted Choice®, state associations and key insurance carriers specifically for today's insurance professionals
  • CAP helps to leverage the power of the internet and the power of the independent agents
  • ProjectCAP is a powerful industry initiative with the vision and resources to recapture and expand the independent channel's share of today's growing insurance market